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5 Minute Meeting: Understanding Baby Boomers

Posted: January 2011  |  Duration: 4:44  |  Channel: Managers  |  2 comments  |  802 Views
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Here are the latest baby boomer statistics. Identify what marketing tactics and communication channels your boomer consumers respond to.

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Meeting Points

  • Which statistics surprise you?
  • Which can you use today?
  • How will you act upon this information in the next 30 days?

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2 comments

  • Gwen Schultz says:

    I would like to use this for a sales meeting. Can you tell me if it is possible to download it to a cd and then use a projector to put it on a large screen?

    • Matthew Ferrara says:

      Gwen: Unfortunately, you can’t download the videos onto CD; but you can play them on a large screen using a projector. Just connect to the web – no CD necessary.

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